Multi-Property Loyalty Platform · Central & Northern Illinois, Illinois

Universal GEM — MyPlayerPerks 2.0
Mobile App.

Universal GEM's MyPlayerPerks 2.0 connects points, tiers, locations, and personalized promotions across participating Illinois gaming locations.

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Animated Universal GEM MyPlayerPerks 2.0 mobile app experience

One Membership Experience Across Every Visit

MyPlayerPerks 2.0 gives Universal GEM members one consistent place to follow their loyalty activity across participating locations. Players can review account information, monitor points and tier progress, find nearby venues, and receive promotions designed around their membership instead of searching across disconnected property pages.

For participating Illinois gaming locations, the platform creates a direct mobile connection with members before, during, and after a visit. Location discovery, loyalty visibility, and timely offers work together in the same branded experience, helping each venue stay useful and recognizable to players between trips.

Each experience is configured around the operator's brand, loyalty program, destinations, and guest priorities while using the same connected IVOREE foundation.